PointsBet has announced the appointment of Teresa Fiore as its responsible service of gambling and corporate social responsibility manager.
Fiore joins the operator having spent almost five years working in the responsible gambling sector, including a spell with the Massachusetts Gaming Commission.
During her time with the Massachusetts regulator, Fiore oversaw the state’s GameSense responsible gaming program that serves over 300,000 patrons annually across three land-based casinos
Prior to this, Fiore spent time with Envirosell, a research and consulting business that specializes in studying retail and service environments. Here, she served in a number of roles focused around quantitative and qualitative consumer insights projects, data analysis, and strategic oversight.
“I am delighted to have joined PointsBet and welcome the opportunity to continuously find ways to innovate within the responsible gambling space,” Fiore said.
“With the rapid emergence of legalized sports betting, attention to safe and sustainable business practices is critical. Driving this work is a holistic view of the player, which will be used to ensure that messaging and safeguards are seamlessly integrated throughout the entire player journey.”
PointsBet US chief executive Johnny Aitken added: “We are excited to now take a further step in responsible gambling, adding a great talent in Teresa to the PointsBet team.
“Her understanding of the current landscape, knowledge of best practices, and US industry experience will be of great benefit to the company as we continue to realize the growing sports betting opportunity.”