Gambling operator PointsBet has announced its first igaming launch in the US, going live with its proprietary platform in Michigan.
Players in the US state will now have access to PointsBet’s selection of online casino games, after the operator secured approval from the Michigan Gaming Control Board (MGCB).
PointsBet already operates online sports betting in the state, via an approved partnership with the Lac Vieux Desert tribe.
“Over the past 18 months we have assembled a highly experienced igaming team, which has built our in-house proprietary igaming platform and administrative tools, and I am thrilled to announce our inaugural launch in Michigan,” PointsBet chief executive and managing director Sam Swanell said.
“The launch of igaming not only complements our existing sports wagering products, but also removes the disadvantage we have had with customer acquisition, retention and cross sell, compared to those operators with igaming.”
The launch represents PointsBet’s first igaming roll-out in the US, with the operator also set to go live with its platform in New Jersey next month.
PointsBet already operates online sports betting in New Jersey, as well as in Illinois, Iowa, Indiana, Colorado and Michigan.