Australian sportsbook operator PointsBet has entered a multi-year partnership with Double Eagle Hotel and Casino in Colorado.
The partnership will include the launch of both retail and mobile sportsbook operations in Colorado, pending legalization.
The companies will construct a new sports entertainment venue in Cripple Creek, Colorado, a National Historic Landmark around 90 miles south of Denver. The venue will include a sports bar, multi-screen video and odds display wall, additional casino gaming options and host viewing parties for major sporting events.
“PointsBet is proud to partner with Double Eagle Hotel and Casino in the midst of Colorado’s efforts to legalize sports betting,” Johnny Aitken, PointsBet USA’s chief executive said.
“Colorado is a strong and intelligent market hungry for a premium sportsbook and betting experience, and we’re looking forward to introducing new clients to a truly innovative, customer-first experience from start-to-finish.”
Double Eagle president and chief executive Michael Smith added: “We’ve kept a pulse on the excitement of sports betting in Colorado and are confident that PointsBet is the ideal partner to enhance our customer’s and guests’ sports betting experience.
“We’re looking forward to driving additional tourism to the beautiful city of Cripple Creek by attracting a wider audience of sports betting enthusiasts.”
In May, Colorado Governor Jared Polis signed off on a bill that would legalize sports betting in the state, but measure be put to voters in order to come into effect.
The sportsbook operation is contingent upon electoral approval by the Colorado voters in the November 2019 election, and is subject to regulatory approvals from the Colorado Division of Gaming.
Under the law, Colorado would offer three types of licenses to operators: a master license to land-based casinos, a sports betting operator license and an internet sports betting operator license. Each master licensee will be permitted to work with one sports betting operator license holder – covering land-based wagering – and one internet operator licensee.
The deal is the latest US-focused move made by Pointsbet after after raising AUS$75m (US$51.6m) by listing its shares on the Australian Securities Exchange in June. Earlier this month (1 July), PointsBet has partnered with Illinois’ Hawthorne Race Course to offer sports betting when it becomes legal in early 2020. On 23 July, Pointsbet appointed Manjit Gombra Singh, formerly at Aristocrat Leisure, as its president of product and technology and moved chief financial officer Nick Fahey to a new role as group chief operating officer.