PointsBet has become the latest operator to launch online and mobile sports betting in the state of Virginia.
The operator will offer sports wagering in Virginia via a partnership with the Colonial Downs Group, a subsidiary of California-based Peninsula Pacific Entertainment that owns six Rosie’s Gaming Emporium locations across Virginia, as well as the Colonial Downs Racetrack in New Kent County.
Last month, PointsBet and Colonial Downs Group secured a license from the Virginia Lottery to offer online sports betting in the state.
PointsBet’s launch in Virginia will also be supported through its partnership with NBC Sports.
The operator is the exclusive sports betting partner of NBC Sports and, as such, will be able to utilize the media giant’s premium television and digital assets to promote the PointsBet brand in Virginia.
“We are thrilled to be launching in Virginia with our partner Colonial Downs, now bringing our best-in-market technology to such a passionate sports community,” PointsBet USA chief executive Johnny Aitken said.
“Virginian sports bettors will now have access to the fastest online sports betting product with the most betting options, including robust in-play capabilities.”
Virginia marks the eighth operational state for PointsBet’s sports betting product, following launches in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan and West Virginia.
Consumers in Virginia spent a record $427.3m betting on sports in October, taking the total amounts wagered since the state’s market launched in January to $2.39bn.
Flutter Entertainment-owned FanDuel, in partnership with the Washington Football Team. DraftKings, Rush Street Interactive, Caesars, WynnBet, BetMGM, Kindred Group’s Unibet brand, Penn Interactive’s Barstool brand and Golden Nugget Online Gaming are also active in the state, while 888 this month secured a provisional sports betting license for its Sports Illustrated-branded product.