Gambling operator PointsBet Holdings has entered into a partnership with the National Football League (NFL), becoming an approved sportsbook operator of the competition.
The deal comes into effect from the 2021 season, with PointsBet to benefit from a range of sponsorship opportunities and brand visibility via integrations across television and digital assets.
PointsBet will also gain access to official league data for use across its betting platforms.
The deal will also extend to PointsBet’s partnership with broadcaster NBC Sports. Here, as the exclusive sports betting partner of NBC Sports, PointsBet will utilize the broadcaster’s television and digital assets to promote its brand during NFL events.
“The PointsBet team is excited to become an approved sportsbook operator of the NFL leading into the 2021 season, as the relationship will be a cornerstone for PointsBet to provide the fastest and most comprehensive in-play betting experience in the world,” PointsBet US president Johnny Aitken said.
“Through our fixed-odds and unique PointsBetting platform, we seek to offer the most NFL pre-game betting options. This relationship now complements that pre-game offering with a heightened in-play experience as we continue to expand our national footprint on a more seamless and reliable app across every customer touchpoint.”
The new partnership comes after PointsBet last month announced the appointment of NFL great Drew Brees as global brand ambassador, in a deal that saw him receive equity as a result.