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PointsBet selects Gamble as vice president of creative


Online gaming operator PointsBet has announced the appointment of Jeff Gamble as the company’s new vice president of creative. 

Gamble helped launch the brand of NBA side Brooklyn Nets, before becoming the team’s creative director. He has also overseen the branding of New York’s Barclays Center, Webster Hall and Nassau Coliseum.

PointsBet USA CEO Johnny Aitken said: “The PointsBet experience is what differentiates our product from our competitors. Wholly owned technology and premium products, entertaining and insightful ambassadors, and partnerships with the most important leagues, teams, and organizations in sports, has been an integral part of PointsBet’s success to date. 

“Bringing Jeff on board to help us continue telling that story and entertaining our customers is another significant milestone for PointsBet, and I can’t wait to see what he and the team create.”

Gamble becomes PointsBet’s latest in a long list of recruits this year. Aaron O’Sullivan as vice president of online casino revenue, Dale Fallon as senior director of product for the Canada division and Aonghus Mulvihill as vice president of global sportsbook trading have all joined the company in the last few months.

Gamble added: “I’m incredibly excited to join PointsBet and be part of a leading company in one of the fastest growing industries on earth, reimagining how sports fans engage their favorite teams and leagues.

“PointsBet has built one of the most innovative products in sports betting and gathered some of the most talented people in the content development space, and I’m thrilled to join the team.”