Sports data and affiliate business the QL Gaming Group has acquired Finnish sports forecasting company Accuscore and raised $1.1m in a new round of funding.
Accuscore, founded in 2009, uses simulations in order to forecast the results of NFL, College Football, NCAAB, Baseball, NBA, NHL and Soccer games and has also issued predictions for elections and the Eurovision Song Contest.
The business has worked with operators including Dafabet, Mr Green and ESPN, Yahoo Sports and CBS’s fantasy sports operations.
“We are thrilled to join QL Gaming,” Accuscore chief executive Tuomas Kanervala said. “Their expertise around customer facing sports data products is unrivaled and will help both our B2C and B2B businesses.
“The latter will serve as the foundation for soon to be launched BetQL B2B that will help sportsbook operators and media companies acquire and retain bettors.”
Justin Park, chief executive of QL Gaming Group, said the quality of Accuscore’s data and analytics attracted his business towards the acquisition.
“Our thesis is betting properties with the best data and analytics will win, and our acquisition of Accuscore vastly increases our IP, grows our marketplace position and puts us in a very strong place as the sports world returns to active play in the near future,” Park said.
“Our new and long term investors are very bullish on the casual gaming and sports betting market, and we are now poised to emerge stronger.”
QL Gaming Group also raised $1.1m in a new funding round led by Tim and Todd McSweeney, with participation by Boston Seed Capital, Karlani Capital and Subversive Capital.
The business said most of these funds will go towards the affiliate marketing side of its business, which has partnered with ten operators in Indiana, New Jersey, Pennsylvania and West Virginia.