Quarter4 – which uses AI to offer predictive sports data and analytics for sports, media and betting businesses – has announced the closure of its latest round of seed funding, during which it raised $1.6m.
The money will go towards talent acquisition as part of the company’s expansion of its sales and technical teams.
Shore Capital Sports & Entertainment led the round, and will continue to assist Quarter4 with business development, strategic investment and financial advisory services.
Shore Capital managing partner Scott Secord said: “Quarter4’s technology is exciting because it spans across the sports landscape providing incredible data and rich insights for sports betting, sports media and sports broadcasting companies.
“The opportunities in the sports and gaming industry seem limitless, but we understand that the strength of this market lies in the quality of the data powering the industry. Our investment in Quarter4 shows our commitment to continually improving how data is delivered to sports companies across the globe.”
In addition, Secord will join Quarter4’s board of directors, along with Gateway Casinos and Entertainment’s chief compliance officer Terry McInally.
Quarter4 co-founder and CEO Kelly Brooks added: “We’ve seen exceptional demand for our market-leading analytics in the past year. Sportsbooks and gaming companies, sports leagues, technology and data providers as well as broadcast and media partners need valuable data to make smarter decisions and create richer content for their respective audiences.
“This investment allows us to scale our capabilities and work directly with leading partners like Scott and Terry to create cutting edge technology solutions to continue to shape the global gaming industry.”