Sports betting and media company Rivalry Corp, operator of esports betting site Rivalry.gg, has appointed media and technology executive Kirstine Stewart to its board.
Stewart has held a series of executive positions in Canada and the US during her career and is currently chief resource officer of Pex, a digital rights technology business that is backed by Tencent and other global investors.
Prior to this, she was head of the future of media at the World Economic Forum, working with the CEOs and chairs of companies such as Bytedance, Facebook, NBCU and Google.
Stewart also spent time as vice president of North American Media at Twitter in New York and had a spell as the head of CBC, Canada’s national broadcaster.
“I couldn’t be more excited to be joining the board of such an innovative team in the sports betting industry,” Stewart said. “Rivalry’s media and betting strategy is creating something unique for the next generation of sports bettors, and I am excited to see us continue to grow and evolve alongside this fast-paced industry.
Rivalry co-founder and chief executive Steven Salz added: “Kirstine’s background reads like the DNA of Rivalry. She has extensive experience in media, specifically at Twitter, which innovated what content and brands look like on the internet.
“I’m confident this significant knowledge and category understanding will enable us to further execute on our vision to provide the safest and most engaging sports betting and sports media experience in the world for the next generation of fans.”
Stewart’s appointment comes after Rivalry also added Stephen Rigby, the former chief executive and president of Ontario Lottery and Gaming Corporation, to its board.
Rivalry also confirmed the re-election of Salz, Steven Isenberg, Ryan White and Kevin Wimer.
Earlier this month, Rivalry listed its subordinate voting shares on the TSX Venture Exchange (TSXV) in Canada.