Rivalry has expanded its operations in Ontario with the launch of its mobile sports betting app in the Canadian province.
The app will allow customers to wager on a range of traditional sports events and esports contests.
Betting options available to players include football, soccer and basketball events, as well as esports competitions based on games such as CS:GO, League of Legends and Dota 2.
Rivalry has been active in Ontario for some time having secured a license in the province in April of last year.
“Mobile betting is a significant addition for our Ontario operations and core audience of Millennial and Gen Z consumers that prefer the flexibility of betting on their phones,” Rivalry co-founder and chief executive Steven Salz said.
“Launching a mobile app adds an important layer of accessibility to our product, increasing our addressable market in Ontario, and allowing us to bring esports betting to more customers in the region and ultimately grow the category.”
“We are engaging a demographic with unique consumption habits and betting preferences. This is a generation that expects more from the products, entertainment, and brands they consume, and we’ve customized our online betting experience to match that.
“Our differentiated user experience continues to act as a catalyst for our company, and we’re excited to bring this offering to the palm of our customers’ hands.”
The launch comes after Rivalry last month posted record revenue during the first quarter of 2023, driven by growth across its sportsbook and gaming divisions.
The CA$12.0m (£7.1m/€8.3m/US$8.8m) surpassed Rivalry’s previous record of $9.4m set in the final quarter of last year and was 150.0% higher than $4.8m in Q1 of 2022.
Record revenue was accompanied by an all-time quarterly high betting handle of $120.2m.