Sports wagering and media business Rivalry has announced the launch of its online casino product in the Canadian province of Ontario.
The Casino.exe website will offer player an initial eight casino games, while plans are also in place to roll out a mobile app in Ontario in the near future.
Rivalry, which is based in Toronto and holds an internet gaming registration in the province, launched its first third-party casino game last summer and has gradually enhanced its offering since, launching a proprietary platform to house a number of games.
“Launching our casino experience with a proven product that we’ve validated in our other markets is an exciting next step as we continue to grow our reach and offering in Ontario,” Rivalry chief executive and co-founder Steven Salz said.
“Casino.exe has been a catalyst for our business and a meaningful addition for our users, delivering a premium, interactive, and proprietary experience that differentiates our brand in a competitive market.
“We’ve taken a strategic approach to casino that prioritizes design, user experience, and the selective curation of games geared for a targeted audience of next generation users. Rivalry continues to find business-defining strength through product innovation, investing in a unique user experience and engineering entertainment into our platform.”
Rivalry also holds a sports bookmaker license in Australia.