Online casino and sports betting operator Rush Street Interactive (RSI) has made a minority investment in game developer and technology provider Boom Entertainment.
Financial terms of the deal were not disclosed, but it was confirmed that the arrangement included a commercial agreement whereby Boom will integrate its remote gaming server and license online casino and sports betting games for RSI to make available to its real-money and social casino players via RSI’s proprietary online gaming platform.
Boom will also develop certain custom games, with RSI having exclusivity rights to these new titles for at least one year after release.
In addition, RSI will receive market access opportunities to operate online casino and sports betting via Boom’s relationship with certain land-based casinos in Louisiana, Mississippi and New Mexico.
RSI said it expects to launch mobile sports betting in Louisiana during the upcoming football season, after the state legalized sports wagering in June.
“Boom shares our focus on technological excellence and innovation, and the team has a proven ability to design games that retain players through simple, yet creative, game mechanics,” RSI president Richard Schwartz said.
“By bringing this content to BetRivers.com and PlaySugarHouse.com, our investment and partnership with Boom are consistent with RSI’s strategy to offer customers the best user experience and widest range of games available in the industry.
“Moreover, we are very pleased to add Louisiana, Mississippi, and New Mexico to the growing list of states in which RSI has obtained market access relationships as we continue to expand across the country and position RSI to reach gaming enthusiasts wherever they may be.”
Founded in 2015 and based in New York, Boom develops products and content across the online casino and free-to-play segments and has helped to augment the online gaming offerings of partners such as NBC Sports, MSG Network and Golf.
Boom’s co-founder and chief executive, Stephen Murphy, said: “We are excited to partner with RSI, an industry leader who understands and appreciates the importance of high-quality game design.
“We have long discussed collaborating with RSI on innovative games and products, and we are excited to bring many of these opportunities to life in the coming months and years.”