Rush Street Interactive has signed up Chicago television personality Brittney Payton as a brand ambassador and content creator.
Working with the BetRivers and PlaySugarHouse brands, Payton – the daughter of Chicao Bears legend Walter Payton – will promote the brands in key markets Illinois and Arizona via the creation of sports betting and cultural content and commercial appearances.
Payton is the co-host of WGN-TV’s Chicago’s Best and is well known across the US for presenting the Walter Payton Man of the Year Award at the Super Bowl each year.
Payton will be appearing in BetRivers TV and radio commercials, podcasts, and social media interviews. She will also be creating content for her own social media platforms.
“We are excited to add Brittney to our RSI family,” said Mattias Stetz, chief operating officer of Chicago-headquartered Rush Street.
“Her enthusiasm for sports and pop culture, combined with her extensive experience working as a television personality will be a tremendous asset to our sports betting community.”
“I’m thrilled to be joining the BetRivers team,” said Payton. “It will be fun to bring a pop culture spin to sports entertainment and gaming. It’s especially exciting to be interacting with RSI’s sports betting fans in my native state of Illinois and in Arizona which I now call home.”