Rush Street Gaming has announced plans to rebrand its flagship Pennsylvania property SugarHouse Casino as Rivers Casino Philadelphia as part of a $15m overhaul of the property.
The venue, the first casino to open in Pennsylvania in 2010, will undergo a series of property upgrades, which will see a new permanent sportsbook constructed.
This will also see its online gaming brand, PlaySugarHouse.com, which is live in the Pennsylvania and New Jersey markets, changed to bring it in line with the physical properties.
“Since receiving our casino license in 2006, gaming in Pennsylvania has evolved tremendously,” Rush Street Gaming chief executive Greg Carlin explained. “Keeping pace with the changing landscape has been paramount to our success.
“Creating a unified brand is another example of how we’re anticipating and responding to the competitive market for gaming.”
By renaming the Philadelphia venue, Rush Street will be able to run regional and national marketing campaigns to promote a single brand, across multiple markets and channels.
It currently operates three venues under the Rivers Casino brand, in Pittsburgh, Pennsylvania, Des Plaines, Illinois and Schenectady, New York.
Work on the transformation of the Philadelphia property will be carried out over the coming months, with Rush Street aiming to complete the process by the Fall.