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Sainsbury returns as CEO of GeoComply


Fraud prevention and cybersecurity solutions provider GeoComply has announced that its co-founder and chairman Anna Sainsbury will return as chief executive with immediate effect.

Sainsbury replaces fellow co-founder David Briggs, who served as chief executive for four years between 2018 and 2021, a period in which GeoComply saw its revenue increase by more than 1,500%.

Briggs will now assume a director role, with a special focus on strategic initiatives including the expansion of GeoComply’s cybersecurity services into new markets.

Sainsbury was previously CEO of GeoComply for seven years, after helping to launch the business in 2011.

“David will continue to be an essential part of the company by dedicating himself to special projects, not least by providing core leadership on GeoComply’s future in fintech,” Sainsbury said.

“He will also focus on managing and delivering innovation on the product front and will take a central role in consolidating our internship and graduate recruitment programmes to secure a bright future for our team’s growth.

“His leadership has seen GeoComply through a transformative period as the business has expanded into exciting verticals and received institutional investment.”

Briggs added: “After four incredible years as CEO, I am looking forward to supporting Anna as she steps back into the role she was born to have. Anna is a natural born leader and visionary and I have every confidence that her passion and dedication will take GeoComply to new heights.”

Alongside her role at GeoComply, Sainsbury also sits on the board of the American Gaming Association and MVB Bank, which is publicly traded on Nasdaq.