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SBTech launches sports betting with Oregon Lottery


Legal mobile wagering is now available in Oregon, after the state lottery rolled out its SBTech-powered sportsbook offering Scoreboard.

Scoreboard, the first mobile betting product launched by a US state lottery, allows players to bet on a range of different sports, with a range of bet types such as live bets, futures and prop bets all available. 

The contract signed by SBTech and the Oregon State Lottery in June this year also covers land-based wagering, with retail kiosks to be rolled out early next year.

“We are thrilled to be working hand-in-hand with the Oregon Lottery to launch this exciting new form of entertainment in the state,” SBTech US president Melissa Riahei said. 

“The Oregon Lottery is true a pioneer in this space, being the first lottery in the US to launch online sports betting,” she continued. “We look forward to providing our innovative and experience-driven products, alongside our full range of managed services, to make this endeavor a huge success for the state of Oregon and its citizens.” 

Oregon Lottery director Barry Pack said the launch marked an exciting time for the business. 

“SBTech is an invaluable partner to us, and we look forward to using SBTech’s innovative products to provide an engaging, entertaining and seamless experience for our players,” he explained. 

The mobile roll-out was originally scheduled for September, to coincide with the start of the National Football League (NFL) season, before it was delayed to fine-tune the product rather than simply getting a product to market at the earliest possible opportunity.

Public information manager Matthew Shelby told iGB North America at the time that the focus was on ensuring as smooth a player experience as possible, rather than simply getting to market.

The lottery has projected revenue of $141.2m over the first three full years post-launch, with total handle for the period to hit $1.6bn. 

Oregon is the third World Lottery Association member to award SBTech a contract to operate sports betting, with Sweden’s Svenska Spel and Finland’s Veikkaus also selecting it following tender processes.