Scientific Games has signed an expanded deal with the Connecticut Lottery Corporation to become its primary instant game provider.
The five-year agreement extends the supplier’s existing instant game partnership with the Lottery, increasing the percentage of its games in the Lottery’s portfolio.
Scientific Games has supplied instant games to the Connecticut Lottery for more than 40 years and currently serves as its systems and retail technology provider.
As part of the new agreement, it will provide marketing services, research and analytics to help grow the Lottery’s instant game sales across its network of 2,800 retailers.
The Connecticut Lottery said the switch to a primary provider forms part of its strategic plan to maximise profits and contributions to the state’s General Fund.
“Scientific Games has a strong record of providing high-quality instant games and valuable recommendations for managing instant game portfolios for lotteries,” Connecticut Lottery chief executive Greg Smith said.
John Schulz, senior vice president, lottery instant products for Scientific Games, added: “We are honoured that the Connecticut Lottery has increased our role to primary instant games provider, and has placed its trust in Scientific Games as the best value and alignment for growth and maximising profits for state programs.”
The deal comes after Scientific Games last week secured a long-term contract to provide a new state-wide gaming system to the Iowa Lottery and 2,400 retail locations where its games are sold.
The agreement will run for an initial 10 years, with the option to extend by an additional five years.