Scientific Games has signed a three-year extension to its instant games and services contract with the California Lottery.
Under the deal, Scientific Games will continue to serve as the Lottery’s primary provider of instant games and associated services until November 2022, with optional extensions remaining through to 2025.
The agreement will cover instant games and services such as product and player research, game design, game portfolio planning, integrated marketing programs and retailer account management.
Scientific Games has supplied the Lottery with instant games almost every year since the Lottery’s inception in 1985. Under the current deal, Scientific Games has helped the Lottery grow instant game annual retail sales from $3.1bn in the 2013 calendar year to $5.1bn in 2018.
“As the California Lottery’s profits grow responsibly, so does the collective impact our partnership has on public education in the state,” Scientific Games’ senior vice president, lottery instant products, John Schulz, said.
“We value the trust the California Lottery has placed in Scientific Games, and we are proud to continue our focus on innovation and growth that ultimately benefits students in the state of California.”
Scientific Games’ deal with the Ohio Lottery relates to instant scratch off games, while the Massachusetts Lottery deal is for retail management.
Image: Ken Lund