Scientific Games has extended its existing software license agreement with the Michigan Lottery.
Under the renewed deal, the lottery will continue to utilize Scientific Games’ Gem Intelligence solution and have access to all new software features and capabilities.
The lottery uses Gem Intelligence to drive retail performance and instant game sales, while its district sales representatives had also utilized the solution to connect with retailers and provide support.
Gem Intelligence forms part of Scientific Games’ Gem Suite portfolio of lottery back-office applications, serving as a retailer relationship management (RRM) platform for near real-time retail performance visibility and management.
The extended agreement will also include the lottery having access to cloud hosting services provided by Scientific Games.
“Gem Intelligence continues to be instrumental for our sales representatives, management and retailers; the software helped the Michigan Lottery increase new instant game penetration and improve communication between all lottery stakeholders,” the lottery’s deputy commissioner of sales William Griffin said.
In addition to Gem Intelligence, Scientific Games also supplies the lottery with instant games and licensed properties.
“We are very pleased that our integrated, cloud-based performance-management applications helped the Michigan Lottery increase instant game sales and streamline operations,” Scientific Games’ executive vice president and group chief executive of SG Lottery Pat McHugh said.
“Gem Intelligence is a valuable investment, proven even more so as lotteries work to optimize retail performance.”
The deal comes as Scientific Games also extended its igaming agreement with BetMGM, allowing the joint venture between MGM Resorts and GVC Holdings will roll out its OpenGaming product suite.