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SG to power betting and igaming at Michigan tribal casino


Scientific Games will provide sports betting and igaming services at FireKeepers Casino Hotel in Battle Creek, Michigan, a casino owned and operated by the Nottawaseppi Huron Band of Potawatomi Indians.

FireKeepers Casino will use Scientific Games’ OpenSports sportsbook solution to power both its online and retail sports betting operation.

FireKeepers Casino will also receive igaming content through Scientific Games’ OpenGaming content aggregation platform.

In addition, FireKeepers Casino will receive sports betting data from Don Best Sports, Scientific Games’ data and pricing solutions subsidiary.

“We’re incredibly excited to launch with FireKeepers Casino,” Jordan Levin, group chief executive for SG Digital, said. “They’re a leader in the Michigan gaming space, and their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience.

“With the passing of this new bill, Scientific Games is excited and honored to help FireKeepers Casino translate and expand the sports and iGaming player experiences across all of Michigan.”

FireKeepers Casino’s decision to offer sports betting and igaming follows the ratification of Brandt Iden’s bill to legalise both in Michigan, House Bill 4311, on 19 December, 2019.

Operators PointsBet and The Stars Group have already signed market access agreements with Michigan tribal casinos to offer sports betting and igaming.