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Smarkets enters US with Full House launch in Colorado


Betting exchange operator Smarkets has rolled out its SBK mobile sportsbook app in Colorado via a partnership with casino operator Full House Resorts – marking its entrance into the US market.

Players in the state can now download SBK, which is powered by the Smarkets betting exchange, and access a range of sports wagering options.

The SBK app also features an interface and community-led social network where users can post bets and follow tips from others players.

Smarkets entered into a deal with Full House last year, prior to it securing a sports betting license in Colorado in April of this year. The two parties are also working towards launching spots betting in Indiana.

“Ten years after the Smarkets exchange went live in the UK, this is another massive landmark for us as a business,” Smarkets founder and chief executive Jason Trost said.

“It is our mission to upend this old-fashioned industry so I’m excited for Americans to enjoy some of the best odds in the world, as well as the carefully crafted customer experience we provide compared to the big sportsbooks.”

Yesterday (June 4) Colorado’s Department of Revenue revealed that total handle for the state’s first month of legal wagering reached $25.5m. All stakes were placed via mobile, with the state’s brick-and-mortar casinos closed since March 17 as a result of novel coronavirus (Covid-19).

Aside from its ongoing expansion plans in the US, Smarkets is also set to launch in Sweden, having secured a new wagering license from the Swedish Gaming Authority (Spelinspektionen) in April.

The license will enable Smarkets to legally offer its betting exchange services to consumers in Sweden, via its primary domain.

Smarkets also holds operating licences in the UK, Malta and Ireland.