Sportsbook and lottery supplier Sporting Solutions has agreed a partnership with Las Vegas-based gaming consultancy SCCG Management, in order to accelerate its entry into the North American sports betting market.
SCCG will provide the supplier with business development and strategic support through the relationship, as the supplier looks to carve out a presence in the states.
Sporting Solutions aims to supply US operators with automated products for pricing and risk management, alongside its sportsbook software and trader tooling.
It was acquired in June 2019 by FDJ Gaming Solutions, a subsidiary of French gaming giant La Française des Jeux, as part of the newly-privatised business’ drive to develop its B2B offering.
SCCG has previously partnered with high-profile European brands such as Betfred, helping to facilitate their entry into US jurisdictions. Bettorlogic agreed a similar deal in January this year as it looks to secure customers in the market.
“Sporting Solutions’ value proposition is unique in the way it helps operators deliver a bespoke, highly differentiated sports betting experience to their customers,” SCCG managing partner Stephen Crystal said.
“We will work closely together to cement the company’s unique market position, leveraging their established skills and products as well as our experience in driving growth in the ever-changing sports betting landscape.”
Edward Peace, managing director of Sporting Solutions, added: “We are pleased to be bringing SCCG Management on board to assist with our North American operations and have high hopes for the opportunities the partnership will present.”