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Sportradar agrees to acquire Synergy Sports


Sports data solutions supplier Sportradar has entered a definitive agreement to acquire US-focused automated sports technology solutions and data and video analytics provider Synergy Sports.

Expected to close in the second quarter, subject to customary conditions and regulatory approvals, Sportradar said the acquisition will extend its product suite and help broaden relationships with sports organisations worldwide.

Sportradar highlighted Synergy’s partnership with the International Basketball Federation (FIBA) in particular and the FIBA Connected Stadium, scheme, which provides teams, leagues and federations with an end-to-end technology platform offering automated video production and graphics.

In addition, Sportradar said it will build on Synergy Automated Camera System, Synergy’s video technology, by layering on top its own video and OTT product suite, enabling deeper technology-focused relationships with sports bodies.

“Adding Synergy Sports to the Sportradar family will expand our product offering into US college sports data and video analytics and further cements our relationships with the major sports organisations in the US and around the world,” Sportradar Group chief executive Carsten Koerl said.

“Like Sportradar, their focus is always sport and the customer, and we are looking forward to working with them to expand the business and unlock exciting new commercial opportunities for our sports partners.”

Synergy’s executive chairman Nick Maywald aded: “Sportradar is the perfect partner to accelerate the evolution of Synergy Sports in the US and around the world.

“Their extensive knowledge in providing mission-critical content to all types of sports-related customer groups complements our technology-based league relationships centered around our video technology and analytics products.

“Data is in the DNA of both companies and this partnership will deepen our relationships with professional and college sports in the US and internationally.”