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Sportradar lands US-facing data deal with Intralot


Sports data services provider Sportradar has agreed a wide-ranging data supply deal with lottery and gaming solutions provider Intralot in the US.

Under the agreement, Sportradar will provide Intralot with all of its pre-match and live data requirements for sports betting, including official data feeds from all major US leagues.

Intralot will supply this data to various partner lotteries across the US including Washington DC, Montana, New Hampshire and New Mexico.

“Sportradar’s commitment to the US market together with our existing long collaboration in the rest of the world were critical factors in our partnership process,” Intralot’s interim chief executive Byron Boothe said.

“As more states are set to legalize sports betting in the coming months and years, we knew we needed a partner with a similar vision as ours to fully maximize the opportunity. We’re excited for what the future holds.”

Neale Deeley, vice-president of US sales and gaming at Sportradar, added: “We are delighted at the confidence Intralot has in our ability to deliver high quality betting services and we look forward to powering Intralot’s sportsbook operations in the US.”

The deal comes after Sportradar last week renewed its integrity partnership with the Asian Football Confederation (AFC) until 2023. Sportradar this month also extended a deal with Tennis Australia to continue to offer data content, encoding technology and integrity services to Australia’s tennis body.