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Sportradar scores multi-year sports betting deal with PointsBet


Data provider Sportradar has entered into a multi-year sports betting partnership with online gambling operator PointsBet.

Under the deal, Sportradar will become PointsBet’s US supplier of choice for Major League Baseball, National Basketball Association, National Hockey League, college football and college basketball data.

The agreement covers a range of Sportradar’s pre-match and live betting services such as pre-match odds suggestions, trading tools and live data, as well as content solutions including live match trackers and live scores to engage audiences

In addition, PointsBet will have access to the Sportradar online live streaming solution to complement its in-play betting experience.

Sportradar’s has agreed a number of similar multi-year deals – covering US sports data – with a series of multi-state US betting operators in 2021, including FanDuel, Bally’s Interactive and TwinSpires, the online sports wagering division of Churchill Downs Incorporated (CDI).

“Like Sportradar, PointsBet continues to strengthen its position in the US betting market,” Sportradar US betting managing director Neale Deeley said. “With the popularity of in-play betting exploding in the US, having fast, reliable, accurate data is critical to driving greater engagement amongst bettors.

“We look forward to working together to help PointsBet deliver a cutting-edge product to its consumers.”

PointsBet USA chief executive Johnny Aitken added: “The PointsBet team is unwavering in our commitment to providing the most comprehensive and fastest in-play betting experience.

“We are excited today to officially announce our partnership with Sportradar and look forward to enhancing those in-play betting capabilities alongside their team.”