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Sportradar signs data and content partnership with NBC


Sports betting data provider Sportradar has signed a new data and content partnership with media conglomerate NBCUniversal’s Sports Regional Networks.

As part of the deal, Sportradar will provide NBC with a suite of solutions and offerings from its Broadcast Services aimed at enhancing the company’s live-game sports coverage.

The expanded arrangement builds upon an existing betting data and content partnership between the two companies, through which NBC recently produced an alternative betting broadcast of a Chicago Bulls NBA game.

With access to Sportradar’s live data interface, NBC will be able to deliver faster data updates on-screen and better graphics to complement live game action, the supplier said.

The networks will also gain access to specialized league data, allowing them to track deeper storylines throughout the course of a game.

Sportradar said these products together enable NBC to drive more personalized storytelling based on the market and specific fan interests.

“Sportradar is excited to expand its relationship with the NBC Sports Regional Networks as they continue to evolve their offerings to further engage the next-generation sports fan,” said Brian Josephs, Sportradar’s vice president of digital sport.

“NBC Sports Regional Networks are iconic and have shaped the way that fans watch their favorite teams and athletes. Our technology platform and 360-degree approach enable them to tap into a number of our capabilities and will give them the flexibility they need to create tailored experiences that meet the changing demands and expectations of their audiences.”

Jon Slobotkin, senior vice president of content and live programming for NBC Sports Regional Networks, added that the networks are committed to delivering impactful, entertaining and informative live-game experiences, and continuing to experiment and enhance their coverage through technology and innovation.

“Advanced data is a significant component of those efforts,” Slobotkin said, “Sportradar delivers the services and capabilities we need to best serve fans and meet their evolving preferences for how they consume content covering their favorite teams and players.”