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Sports IQ raises $7m in seed funding as leading sports execs invest


Sports betting technology supplier Sports IQ has raised $7m in series seed funding, with the intention to invest it into live sports betting services and product development.

Several parties have contributed to raising this capital; Harlo Equity Partners led the charge, while Seattle Kraken minority owner and former Playtika investor Mitch Garber, the Kraft Group, Fenway Sport Group president Michael Gordon, former Boston Red Sox and Chicago Cubs executive Theo Epstein and Inner Circle Ventures all contributed.

Boston Red Sox president and CEO Sam Kennedy and Velo Partners were also involved.

Sports IQ CEO and co-founder Omer Dor said: “We are thrilled to welcome this distinguished group of investment professionals, seasoned gaming executives, and professional sports team leadership from the NFL, MLB, NHL and EPL to our team.

“We are witnessing unprecedented growth and popularity across the North American sports betting industry. Through our innovative live odds and automated trading solutions, Sports IQ continues to be at the forefront of building cutting edge products to support that growth.”

Justin Shulman, general partner at Harlo Equity Partners added: “Harlo is excited to be
partnering with Sports IQ. Their innovative approach to exploring new whitespace and uncovering
new markets makes them a leading B2B supplier in digital sports betting.

“We believe Sports IQ’s proprietary technology and seasoned management team are perfectly positioned to help an industry experiencing hyper growth create the next generation of product offerings”