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Super Group continues US expansion with foray into Colorado and Indiana


iGaming operator Super Group has announced the continuation of its brand expansion with Betway going live in Colorado and Indiana. 

The company also anticipates that the Pennsylvania market will open up in the near future, and two other states are expected to do the same in the coming months.

Super Group has secured market access through Digital Gaming Corporation (“DGC”) in ten states in total. DGC holds the exclusive right to use the Betway brand within the US, and plans are in place for it to be acquired by Super Group in the future – subject to regulatory approval.

The company’s US expansion plans include its pending SPAC merger with Sports Entertainment Acquisition Corp. (SEAC). The agreement will see the two companies combine and apply to list shares on the New York Stock Exchange under the new ticker symbol ‘SGHC’, with the new business operating under the name Super Group.

Super Group president and COO Richard Hasson said: “We remain focused on the addition of markets, products and customers around the world, as evidenced by the launch of our brands in two states and two countries in the last three months while continuing to sign sponsorships with some of the world’s greatest sporting events.”

In addition to entering a multi-year partnership with the National Hockey League, Betway are also set to sponsor multiple events in the upcoming ATP Tour – including the Miami Open.

Furthermore, Betway’s sponsorship of English soccer team West Ham United will be seen across Europe following the team securing qualification to the Europa League.

Super Group CEO Neal Menashe added: “I am pleased with the way our global team has continued to make progress alongside the added tasks associated with becoming a publicly listed company. We continue to meet our business objectives. The Company is performing well, and our brands continue to perform in their markets.

“We also are seeing excellent opportunities to thrive in our existing core markets globally. This is the essence of Super Group – a menu of growth opportunities around the world.”