IMG Arena

7th January 2022

IMG Arena snaps up betting data and live streaming rights to LPGA

Sports betting data business IMG Arena has entered a data and live streaming partnership with the Ladies Professional Golf Association (LPGA). Under the deal, IMG…

22nd March 2021

BetMGM partners with IMG Arena to offer Golf Event Center

Sportsbook BetMGM has been granted access to IMG Arena’s Golf Event Centre, which will power its in-play golf betting product, in a new partnership announced…

20th May 2020

Nascar and IMG team up for virtual betting game

Stock racing series Nascar and IMG Arena have paired up to launch a new virtual sports racing game title, developed by Leap Gaming. Nascar and…

2nd March 2020

PGA Tour teams up with Action Network for new content platform

The Professional Golf Association (PGA) Tour, and betting-focused sports media company the Action Network have launched GolfBet, a new golf-focused betting content platform. GolfBet will…

18th February 2020

IMG Arena scores US streaming deal with NHL

IMG Arena, the sports betting division of media giant IMG, has secured the rights to provide US sports betting operators with live streams of a…

11th October 2019

UFC launches first-of-its-kind sports betting product

Mixed martial arts promoter the Ultimate Fighting Championship (UFC) has launched its own sports betting product, UFC Event Center, in partnership with IMG Arena. The…

6th September 2019

PGA Tour expands IMG Arena data deal to North America

The IMG Arena betting and data division of sports media giant IMG has expanded its scoring data partnership with golf’s PGA Tour to the North…

29th May 2019

Rush Street first in US to launch IMG Arena’s tennis streaming

Rush Street Interactive-owned PlaySugarHouse.com has become the first online sportsbook operator in the US to launch IMG Arena’s live video streaming service. PlaySugarHouse.com customers will…