theScore Bet, a subsidiary of Penn National Gaming, has launched its proprietary in-house risk and trading platform, as it shifts to an in-house technology stack.
The platform consists of several components, spanning risk and trading, player account management systems and promotion engines.
This is set to increase theScore Bet’s mobile offering in Ontario by increasing in-game wagering options and event propositions.
Earlier this month. theScore exited the US market to solely focus on the Canadian market, with Barstool Sports to become Penn National’s sole brand in the country. This came a year after Penn acquired theScore in a $2bn cash-and-stock deal, with plans to ultimately shift all sports betting operations onto the in-house technology.
“The completion of theScore Bet’s technology stack is a milestone accomplishment that significantly strengthens our online betting capabilities, mobile product offerings and overall integrated media and betting ecosystem,” said Jay Snowden, CEO and president of Penn National Gaming.
“We’re thrilled to have this technology deployed in Ontario and are diligently working toward migrating the Barstool Sportsbook in the US to the platform in Q3 2023, after which we will begin to realize the full benefits of our in-house, custom designed technology.”
John Levy, founder and CEO of theScore, added that the new solution will allow theScore to be more independent.
“From the outset, achieving technology independence has been a core priority of ours and I could not be prouder of the incredible team who built this state-of-the-art platform from the ground up,” Levy said.
“Operating on a system where all components are custom built to work together maximizes our speed and efficiency and supercharges our ability to seamlessly roll out new features, wagering options and innovations. We are extremely excited to introduce this enhanced product to Ontario bettors well ahead of the busy fall season.”