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theScore Bet signs PGA Tour deal


Score Media and Gaming (the Score) has partnered with the PGA Tour, making its theScore Bet sportsbook the Tour’s official betting operator in the US and, pending legislative changes, Canada. 

The deal will make theScore Bet the Tour’s fifth official betting operator in the US, and its first in Canada – pending the passing of Canada’s single event sports betting bill.

The bill passed its second reading last month, and it currently resides in the House of Commons’ Standing Committee on Justice and Human Rights – to which John Levy gave evidence in support earleir this month. 

As part of the agreement, the PGA Tour will share live odds data with theScore Bet, which in turn gains the rights to advertise with the Tour’s media partners.

“The PGA TOUR has been an innovative, industry leader in sports betting and we’re excited to collaborate to enhance our integrated media and betting experience,” said theScore’s senior vice president of marketing and content Aubrey Levy.

“We’re proud to partner with the TOUR as an Official Betting Operator immediately across the U.S., and in Canada as soon as legislation allows.”

Vice president of gaming at the PGA Tour Scott Warfield added: “The PGA TOUR is focused on engaging sports fans and Score Media and Gaming is one of the global leaders in delivering highly personalized scores, news, statistics and sports betting information.

“Leveraging theScore’s vast reach via this relationship will allow the TOUR to engage fans in unique and creative ways.”