The Score Media and Gaming division of Canadian media business theScore has launched FUSE, a new suite of integrations linking its media and sports betting platforms.
FUSE allows tighter navigation between theScore sports app and theScore Bet mobile sportsbook. Players can now create betslips from within theScore sports app, including markets for money lines, spreads and totals.
The native integrations have been embedded directly into theScore’s media app box scores, where players can make use of deep data, scores and stats to help them build their bet slip. Users can log in using Face ID, reducing the time it takes to place their wager.
A new feature in theScore’s public chat pages will also enable users to vote on betting polls, then jump directly to theScore Bet to back up their vote with a wager on the sports betting app.
To access the new integrations, users must activate ‘Bet Mode’ on theScore app on the same device. At present, theScore Bet is only accessible within New Jersey’s borders.
“The launch of theScore Bet revolutionized the integration of sports betting and media, and the introduction of FUSE takes it to another level,” theScore founder and chief executive, John Levy, said.
“We’ve created an unparalleled cross-platform media and betting experience, getting sports fans into the action faster than ever. Our goal is to continue to surpass sports fans’ expectations while leading the way for media in the sports betting industry. And with FUSE, we’re only getting started.”
In September, theScore Bet became the first mobile sportsbook to be created and launched by a media company in North America. The mobile sports betting app is operated in New Jersey via an agreement with Darby Development LLC, the operator of Monmouth Park Racetrack.
theScore also has market access across 11 other states via its partnership with Penn National Gaming, subject to the enactment of gaming laws and regulations in each state, as well as the receipt of relevant licenses and approvals.
Last month, theScore revealed that its net loss increased 59.3% year-on-year in the 12 months to August 31, 2019, after the launch of its new sportsbook product in New Jersey led to higher spending.