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theScore plots New Jersey casino launch


Canadian sports betting and media giant theScore is to roll out online casino in New Jersey, after striking a market access agreement with Twin River Worldwide Holdings. 

The agreement will see theScore add online casino games to its theScore Bet app in the second half of 2021. The business’ sportsbook app launched in August 2019, as a sub-licensee of Monmouth Park Racetrack operator Darby Development.

The casino roll-out remains subject to regulatory approval from the state Division of Gaming Enforcement, and Twin River completing its acquisition of Bally’s Atlantic City Hotel & Casino. 

The $25m acquisition, agreed in April, is expected to be finalized by by March next year.

“The addition of an online casino offering to our award-winning and truly differentiated mobile sports betting platform broadens our reach and deepens our strong portfolio of assets,” theScore founder and chief executive John Levy said. 

“This is yet another step towards providing theScore’s media and betting patrons with a completely holistic and tightly integrated media and gaming experience.”

The agreement will see Twin River receive a share of theScore’s online casino revenue, which is subject to minimum annual guarantees and an up-front fee, which have not yet been disclosed. The agreement lasts for an initial 10 years, and can be renewed for two five-year terms. 

Twin River president and chief executive George Papanier added that the partnership would provide the operator’s Atlantic City guests with “a highly personalized igaming experience”.

“We look forward to working with them and engaging our guests as they leverage this new, exciting platform.”

TheScore becomes the latest licensing partner to be announced by Twin River in recent weeks, with PointsBet granted another casino skin under the Bally’s Atlantic City license. 

The operator has also signed market access agreements for sports betting with Esports Entertainment Group and exchange betting start-up Sporttrade.