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Tipico selects SG Digital to power US igaming launch


German betting and gaming operator Tipico is continuing preparations for its entry to the US market, selecting Scientific Games’ OpenGaming product suite for its New Jersey-facing igaming offering. 

The supplier’s SG Digital division will provide Tipico with its Open Gaming System aggregation platform, giving it access to more than 2,000 proprietary and third party games. 

“Tipico’s decision to select OpenGaming to power its new digital casino once again demonstrates the quality of our proposition, and reaffirms our position as a leading supplier in the state of New Jersey,” SG Digital senior vice president of casino Dylan Slaney said.

“We’re thrilled to be working with the team at Tipico and look forward to providing them with all the support to ensure that together we launch a successful offering.”

Tipico’s managing director for the US Adrian Vella said the operator was “very excited” to partner Scientific Games, which he said would allow it to offer sportsbook customers a “robust new igaming offering”.

“With a solid history in the highly regulated US market, a huge library of games and proven platform technology, Scientific Games provides us with a strong foundation to build from as we continue to expand our gaming offerings,” Vella explained.

The igaming component will complement the operator’s proprietary sports betting platform, something Vella believes will give Tipico a competitive advantage in the market. 

“With nearly 15 years of European sportsbook experience, Tipico is one of the few on the B2C side of the industry using its own proprietary technology,” he told iGB North America last week. “We are very excited to debut the new product our hardworking developers have put together for the US market.”

The operator is in the process of securing licenses to offer betting and gaming from the New Jersey Division of Gaming Enforcement, as a sub-licensee of Atlantic City’s Ocean Casino Resort. It is working with digital advertising specialist Digilant to develop a launch strategy for the market.

“New Jersey is the perfect state for Tipico to kick-start its business in the US because of its sophisticated mobile sports betting audience and mature regulatory and licensing environment.”

Vella added that the business was exploring opportunities to expand into other states beyond New Jersey.