Credit reporting agency TransUnion today announced its entrance into the US gaming market via its operating subsidiary TransUnion Gaming Services (TGS).
TGS will assist operators across several states with identity fraud solutions, as well as supporting online sports betting and casino operators’ marketing efforts. It said it would offer its TruValidate product suite to these operators.
TGS is in the process of applying for several state vendor or supplier licenses, and will seek to put its plans into motion subject to regulatory approval.
“TransUnion will bring its long international history in the gaming markets to the US, where we will leverage our expertise to provide great experiences to both players and businesses,” said TransUnion president of US markets Steve Chaouki.
“As trusted stewards of data, consumer privacy and experience quality are always top of mind. We will deliver capabilities and solutions that allow our customers to more seamlessly comply with regulations while delivering high consumer satisfaction.”
TGS president Glen Goldstein added that his business should be able to help foster greater levels of trust in the market.
“We have plans to rapidly grow our business in the US, leveraging years of global expertise in the industry and new solutions that will make us a key contributor in this market,” he said.
“Ultimately, our entrance into the US market will afford more trustworthy relationships between operators and their players.”