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Underdog Fantasy to expand into betting with Goat Gaming acquisition


Fantasy sports platform Underdog – which is backed by a number of high-profile names in US sport – has acquired sportsbook technology platform Goat Gaming, allowing it to expand into the world of sports betting.

Goat Gaming currently supplies risk management technology to cryptocurrency gambling operator the Coingaming group and its brand. In addition, it offers odds creation, account management and event management technology.

“We are proud to announce we have acquired Goat Gaming, a betting tech platform with an amazing team that will be our cornerstone in transforming sports betting,” Underdog said in announcing the deal. 

“This is truly an evolution for Underdog. We plan to approach betting the same way we approach fantasy – with our players first and with best-in-class product and support.”

Underdog, founded in 2020 by Draft founder Jeremy Levine, offers daily, weekly and season-long paid fantasy contests. It lists Dallas Mavericks owner Mark Cuban, NBA great Kevin Durant’s Thirty Five Ventures and NFL quarterback Jared Goff among its investors. Also listed among its investors are rappers Nas and Future, former Twentieth Century Fox president John Kilkenny and Action Network founder Peter Jennings.