Sports betting integrity monitor US Integrity has agreed to support the American Gaming Association’s AGA ‘Have A Game Plan. Bet Responsibly’ public service campaign.
Under the partnership, US Integrity will promote the initiative to its client list of professional and collegiate sports properties, as well as regulated sportsbook operators across North America.
Launched in 2019, the Have A Game Plan campaign aims to bring sports betting stakeholders together around a common consumer education platform, focusing on four core principles of responsible wagering.
These include setting a budget and keeping to it, ensuring betting is social, knowing the odds and only gambling with licensed and legal operators.
“Responsible gaming education goes hand in hand with our mission to protect consumers and competitions,” US Integrity president and founder Matthew Holt said. “We look forward to teaming up with the AGA and Have A Game Plan partners across the sports and gaming ecosystem to help advance this important cause.”
AGA senior vice president Casey Clark added: “Protecting customers and competition integrity is core to the success of a sustainable legal marketplace.
“From leagues and teams to sportsbooks and tech companies like US Integrity, we’re proud that the broader sports betting ecosystem continues to unite behind Have A Game Plan as we collectively work to advance responsibility in sports betting nationwide.”
US Integrity joins a wide range of partners to have also pledged to their support to the AGA campaign including the National Basketball Association (NBA), which signed up in January.
Other partners include Bally’s, Barstool Sportsbook, BetMGM, BetParx, DraftKings, Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, Nascar, NESN, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Parx Casino, Penn Entertainment, PGA Tour, Rush Street Interactive, Sightline Payments, Sinclair Broadcast Group, USFL, Vegas Golden Knights, VSiN and Washington Commanders.