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White Hat Gaming launches new content division to target US market


Gaming platform provider White Hat Gaming has established a new casino content division to support its expansion into the US market.

White Hat Studios will operate as a standalone division and separate to White Hat’s player account management (PAM) business, offering slots, jackpots, RNG table and instant-win titles to operators in the US.

Its offering will also include promotional tools, localised slot and table content specifically designed for US players, as well as the ability to offer bespoke operator-branded slots and table content.

The provider plans to launch its games in the US from the first quarter of 2022, with White Hat having already lined up operators in Connecticut, Michigan, New Jersey, Pennsylvania and West Virginia.

The launch of White Hat Studios comes after the provider earlier this month made an asset purchase of Blueprint Gaming’s catalogue of games and remote game server as part of its preparations for going live in the US.

“We’re delighted at the incredibly positive and enthusiastic response from operators to this new venture; we are moving at record pace and are excited to be able to offer content from one of Europe’s number-one suppliers to the US market for the first time,” White Hat Gaming chief executive Andy Whitworth said.

“We cannot wait to offer our players top titles such as Eye of Horus and Ted, alongside Europe’s most popular jackpot product.”