American Gaming Group, (AGG), operator of Wildwood Casino in Cripple Creek, Colorado, has entered into a sports betting technology partnership with ISI Race & Sports (ISI).
Under the deal, ISI will provide hardware, software and marketing services for Wildwood’s new sports wagering offering, powered by sportsbook solutions specialist Amelco’s betting platform.
Wildwood has applied to the Colorado Limited Gaming Control Commission for a license and is awaiting approval prior to rolling out the service.
“Wildwood has become the market leader for casinos in Cripple Creek and we wanted a partner who could help us achieve the same status for retail and online sports betting,” AGG chief executive Joseph Canfora said.
“We are able to combine our extensive knowledge of the local Colorado market with ISI’s 20 years offering sports betting services and the Amelco betting platform and native mobile apps to create a winning experience for our customers.”
ISI president Bill Stearns added: “We are very excited about the opportunity to help bring sports betting to Colorado. We’ve been doing this for more than 20 years and have developed best practices that help our partners get out of the gate early and maintain their lead in sports betting.”
Colorado Governor Jared Polis signed off a bill to legalize sports betting in the state in May last year, but the measure had to be put to voters in order to come into effect. In November last year, Proposition DD secured 51.1% of the vote to allow the legislation to come into effect, with the aim of launching this May.
Last month, the Limited Gaming Control Commission, approved the first set of licenses for sports betting. Monarch Casino and Saratoga Casino in Black Hawk, Dostal Alley Casino in Central City and Double Eagle Hotel & Casino, J.P. McGill’s Hotel & Casino, Midnight Rose Hotel & Casino and Brass Ass Casino in Cripple Creek also secure master licenses.
This month, Lady Luck Casino, Isle Casino Hotel and Ameristar Casino, all located in Black Hawk, Colorado, were issued with master sports betting licenses, while Crown Gaming, in partnership with DraftKings, secured temporary sports operator and internet operator licenses.
Score Media Ventures, picked up temporary internet operator and vendor major licenses and to Global Payments Gaming Solutions a vendor minor license.
This week, PointsBet, FanDuel and Fox Bet were among the latest recipients of licenses.