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William Hill launches mobile sportsbook in Illinois


William Hill has launched a mobile sportsbook in Illinois, marking the sixth state in which the operator has rolled out an online betting product.

The sportsbook app will operate via a partnership with Caesars Entertainment’s Grand Victoria Casino in Elgin, Illinois, where William Hill also opened a retail sportsbook last month.

Consumers in the state will be able to use the app to place prop, parlay, future and in-play bets on a wide range of professional and collegiate sports events.

New customers that open an account and make a digital deposit will also receive a 100% match up to $300.

“We’re excited to bring our top-performing mobile app to my hometown state of Illinois,” William Hill US president of digital Ken Fuchs said. “We look forward to providing millions of sports fans in the state with the best markets and great service.”

William Hill now offers mobile sports betting in six states, with the bookmaker also active in Iowa, Nevada, New Jersey and West Virginia, as well as Colorado, where it launched last week.

The bookmaker is also the second brand to launch sports betting in Illinois this week, following online gambling operator PointsBet, which rolled out its online, mobile and retail sportsbook offerings in the state.