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William Hill launches Problem Gambling Awareness Month RG campaign


Leading US operator William Hill has outlined plans for its responsible gaming campaign, which is set to run throughout Problem Gambling Awareness Month this March.

In addition to creating new training tools and lapel pins for William Hill employees, the operator has also increased the visibility of responsible gaming messages on betting kiosks and sportsbooks throughout the month.

The Always Bet Responsibly. Play By the Book logo will be on all betting tickets, as will a number for a local gambling helpline.

William Hill US CEO Joe Asher said: “March is a great time of year to bring awareness to the issue of problem gambling. Our goal is to educate new and existing customers about how to identify problem
gambling and the resources that are available to help them and their families.”

“Sports betting should always be about fun and entertainment, and we’re taking the extra steps in our communications and our products to ensure that we always put protecting our customers first.”

Furthermore, William Hill has collaborated with the states of New Jersey and Mississippi to create public service announcements which raise awareness of problem gambling, whilst providing resources for those who need them to seek help.

The Through a Child’s Eye videos aired across multiple television networks in both states.

“We would like to thank William Hill for allowing the Council to produce such a compelling video,” said New Jersey’s executive director of the Council on Compulsive Gambling Neva Pryor.

“Many people said that they hugged their child immediately after watching. Such a powerful message helps the council to heighten awareness of problem gambling, as well as the effects on the family.”

Angi Wilson, deputy director of the Mississippi council on problem and compulsive gambling, added: “We want to thank William Hill for helping us publicize our helpline number and in turn helping problem gamblers and their families in Mississippi. We really appreciate their support.”