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William Hill opens new retail sportsbook in Pennsylvania


William Hill has further expanded its presence in the state of Pennsylvania by opening a new retail sportsbook at Harrah’s Philadelphia in Chester County.

The full-service sportsbook will feature six ticket windows, 16 self-service betting kiosks and a wagering menu with in-play betting.

Within the new sportsbook space, Harrah’s Philadelphia will continue to operate The Book, its existing sports betting lounge facility that offers stadium lounge seats, high-top tables and over 45 television screens to watch sports events.

William Hill will operate the  sportsbook in partnership with Caesars Entertainment, with consumers in the state also having the option to bet on mobile via the ‘Caesars Casino & Sportsbook by Harrah’s Philadelphia’ application.

In July, the legacy Caesars Entertainment Corporation business was acquired by Eldorado Resorts in a reverse merger deal worth $17.3bn.

This saw an existing sports betting partnership between William Hill and Eldorado extended to Caesars properties. Agreed in September 2018, the deal saw William Hill become Eldorado’s exclusive partner in the provision of digital and land-based sports betting services as well as online gaming.

Last month, Caesars also revealed it had reached an agreement worth £2.9bn (€3.21bn/$3.69bn) to acquire William Hill.

William Hill, which now runs more than 160 sports betting locations across the country, has had a presence in Pennsylvania since the state launched its regulated sports wagering market in November 2018.

The bookmaker took the first legal bets at Hollywood Casino, which is operated by Penn National Gaming. However, the brand temporarily disappeared from the state, after Penn National took over its retail sportsbooks. William Hill is yet to launch a sports betting app in the state.