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William Hill partners Income Access to revamp affiliate programme


William Hill US has linked up with marketing technology and services provider Income Access to expand and strengthen its affiliate program across the country.

Paysafe Group-owned Income Access will work with William Hill US to launch tracking and reporting tools to support affiliates in the US, with a particular focus on New Jersey’s igaming market

The bookmaker said that the partnership will also enable its affiliates to quickly launch campaigns, as well as benefit from flexible commission schemes and a comprehensive ad serving tool.

William Hill US currently operates over 100 sportsbooks across the US, including land-based, online and mobile platforms.

“Partnering with Income Access will open William Hill’s doors for a brand-new affiliate program in the US,” William Hill US chief marketing officer, Sharon Otterman, said. “By offering our affiliate partners this platform, we aim to make strong and lasting partnerships.”

Tara Wilson, senior vice president and general manager at Income Access, added: “We are delighted to partner with a company that possesses the industry experience and reputation of William Hill. The launch of its affiliate program in New Jersey will offer partners a way to expand their presence in an exciting market.”

William Hill recently expanded its presence in the US by agreeing to power land-based and mobile sports betting at Eldorado Resorts’ Isle Casino Hotel Bettendorf and Isle Casino Hotel Waterloo in Iowa.

The bookmaker is also active in Nevada, Mississippi and West Virginia.