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William Hill retains retail lead as D.C. market grows in October


Washington D.C.’s lottery saw stakes grow 27.8% month-over-month in October, though its city-wide mobile offering continues to be outstripped by William Hill’s retail sportsbook at the US capital’s Capital One Arena. 

Amounts staked via the Intralot-powered Gambet app climbed to $4.2m, with customers winning $3.4m. Assuming there were no adjustments, revenue was up 64.8% to $822,101 for the month, Gambet’s strongest to date. 

This also meant that since the app’s launch in May, customers have staked $10.6m via Gambet, winning $8.8m, for revenue of $1.8m. 

However, the William Hill-branded temporary sportsbook at the Capital One Arena continues to outperform Gambet, despite its limited reach and lack of a mobile offering. 

Amounts wagered at the venue were up 17.8% from September to $14.4m, with customers winning back $11.6m. This left revenue of $2.7m, up 108.2% month-on-month, and taxes of $271,777 for the city.

Since its soft launch in July, ahead of an official roll-out in August, the retail sportsbook has taken $35.7m in bets from customers, who have won back $30.2m, for year-to-date revenue of $5.5m. 

A permanent location within the stadium is to begin construction once the D.C. Lottery gives the projects its blessing. 

William Hill last month set out plans for a venue featuring 12 ticket windows and 10 self-service kiosks, as well as two VIP areas, and a large private dining and event space. 

Gambet, meanwhile, is still to make its retail debut, with plans to roll out betting kiosks across the lottery’s network of vendors expected to take place early in 2021.