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William Hill US finalizes CG Technology acquisition


William Hill US has finalized its acquisition of sportsbook solutions provider CG Technology, after the deal was approved by Nevada regulators. 

This allows the operator to take charge of sports betting at four additional venues on the Las Vegas Strip. 

Its sportsbooks are now open at The Venetian, The Palazzo, The Cosmopolitan and Silverton, with self-service kiosks, an expanded betting menu including in-play wagering live for retail and via a mobile app. 

The deal to acquire CG Technology was first announced in November last year, and also covers the provision of a sportsbook platform and risk management services for the Atlantis on Paradise Island in the Bahamas. 

“William Hill has long been the leading sports book operator in Nevada,” the operator’s chief executive Joe Asher said. “This acquisition further expands our footprint, giving us a bigger presence on the Las Vegas Strip at several world-renowned resorts. 

“It’s a very exciting time for our company as we continue to grow and introduce our offerings to new customers.”

William Hill US currently powers 124 race and sportsbook locations throughout Nevada, alongside what it claims to be the state’s leading mobile wagering app. 

Its footprint was significantly expanded in July, after regulators gave the operator the green light to take charge of Caesars’ Nevada sportsbooks, following its merger with Eldorado Resorts. That was facilitated by a deal with Eldorado struck in September 2018.