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WNBA to integrate FanDuel odds following partnership extension


FanDuel and the Womens National Basketball Association (WNBA) have signed a multi-year extension of their partnership.

It comes five years after the partnership was first established, and sees FanDuel become an official sportsbook partner of the WNBA. FanDuel had already operated the WNBA’s official daily fantasy game, as its official daily fantasy partner.

During future seasons, FanDuel odds will now feature on a number of WNBA’s digital channels.

“FanDuel has made a concerted effort to support sports equity,” said FanDuel chief executive Amy Howe.

“We are tangibly acting to elevate female athletes and one important way to do that is growing strategic partnerships with an organization that is the true pioneer in the space – the WNBA.

“This new deal allows FanDuel to build and promote a true sports ecosystem around women’s professional basketball including highlights now on FanDuel TV.”

The operator will also integrate several new content features for the 2023 WNBA season, such as  highlights featured within its sportsbook and fantasy platforms.

“We continue to see increased interest from a broadening fanbase in the WNBA,” said the league’s commissioner Cathy Engelbert. “Fans are seeking more ways to engage with our game, and FanDuel has been a great partner in growing their offering to meet that demand, as shown by our partnership renewal.

“In the seasons ahead, we look forward to building on this strong partnership and working with FanDuel to introduce increased offerings as part of our focus on new and innovative ways to drive fan engagement and enhance the fan experience.”