World Poker Tour (WPT) has added real-money gaming to its online offering through a partnership with Game Play Network (GPN).
WPT will see its suite of online poker and social gaming products bolstered by the addition of Los Angeles-headquartered GPN’s real money video poker, casino games and poker tournaments.
The content will be provided via GPN’s platform that enables its B2B partners to offer their players casino-style games for real money.
“In addition to our extensive live tournament and distribution network global footprint, our online platforms and products make up an ever-growing portion of our company’s portfolio,” said Adam Pliska, WPT’s chief executive.
“Considering our loyal fan base and strong demand for more online offerings, it was essential for us to align ourselves with online products our customers would readily embrace, while enhancing the WPT brand. After extensive legal and business diligence, GPN clearly stood out in terms of its exceptionally talented team, strong product and unrivalled market access.”
WPT, which has given away $1.3bn in prize monies in the 19 years since it was founded, will benefit from the introduction of content from GPN, which operates in 22 US states with the ability to launch in up to 40. GPN is also an advance deposit wagering company legally authorised to conduct internet wagering on horse races under the Federal Interstate Horseracing Act and via state laws.
“Within the poker industry, there are few companies with the credibility, prestige and following of the World Poker Tour,” said Sam Kiki, GPN’s chief commercial officer.
“We are thrilled about the opportunity to partner with such an innovative company to bring a well-rounded and exciting portfolio of games and tournaments to their dedicated customer base. Combining WPT’s events, personalities and talent, with GPN’s platform, will unleash a whole new level of bespoke iGaming content.”