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Wynn partners Scientific Games for betting and igaming


Scientific Games has agreed a deal to support Las Vegas-based casino giant Wynn Resorts with its roll out of digital sports betting and online gaming services in the US market.

Terms of the agreement have not been disclosed, but Wynn has said that it intends to initially launch its new offering only in the regulated New Jersey market.

Scientific Games will provide Wynn with a sports betting and igaming system, in addition to its managed sports trading service and content aggregation system that features more than 2,000 digital games.

Wynn is yet to make any major moves in the expanded legal sports betting sector in the US, but did enter into a strategic partnership with BetBull in October in an effort to pursue opportunities. Wynn took a 22.5% stake in the Europe-based digital sports betting operator as part of the deal.

Scientific Games, on the other hand, has secured deals with a number of leading operators in the wake of the Supreme Court overturning the Professional and Amateur Sports Protection Act in May last year. Ahead of the decision, it significantly enhanced its sports betting and igaming capabilities with its CAD$775m acquisition of NYX Gaming Group, including OpenBet.

In January, Caesars Entertainment went live in Pennsylvania with a Scientific Games-powered sports betting offering, having also jointly rolled out similar services at its Bally’s Wild Wild West and Harrah’s Atlantic City sites in New Jersey last July.

Caesars has also launched SG Digital's Managed Trading Service solution in both New Jersey and Mississippi, made possible by Scientific Games’ acquisition of US sports data provider Don Best Sports Corporation and the establishment of its sportsbook operations team.

Scientific Games also powers sports betting for the Delaware Lottery and is working with Kindred Group in the US.

Image: Jim G