WynnBet, the sports betting and igaming division of Wynn Resorts, has announced that its Wynn Rewards program is being integrated into online sports betting and igaming platforms.
WynnBet customers will be able to earn rewards through mobile, desktop or on-site playing. These can be redeemed for prizes such as further online play, meals, hotel stays and in-person experiences.
Wynn Rewards will be available to players in Colorado, New Jersey, Virginia, Indiana and Tennessee by the end of August, while Michigan-based customers can expect the system to be in place in the fall.
Wynn Interactive CEO Craig Billings said: “One of WynnBET’s unique advantages is its connectivity to the best integrated resorts in North America.
“Our WynnBET Wynn Rewards program will allow our players the opportunity to redeem offers through their WynnBET app or on property at Wynn & Encore Las Vegas and Encore Boston Harbor. We also wanted to reward our early WynnBET players with tier upgrades based on historical play, which provides additional benefits to our customers.”
Earlier this year, Wynn Interactive announced plans to break off from Wynn Resorts in a special purpose acquisition company (SPAC) merger with Austerlitz Acquisition Corporation I which would see the new company be worth upwards of $3.2bn.
More recently, Wynn Resorts recently experienced year-on-year revenue growth for the first half of 2021, and its betting arm partnered with Shaquille O’Neal in an ambassadorial capacity.