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WynnBet selects GAN Sports for future US market launches

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WynnBet has selected GAN Sports technology to power its online sportsbook operations in new market launches across the US.

The exclusive national partnership will debut with the retail launch of the WynnBet Sportsbook at Encore Boston Harbor in Massachusetts in early 2023. GAN will also build upon its existing relationship with WynnBet by providing support through its Super RGS content aggregation delivery system that will be deployed in all future states in which WynnBet elects to operate online.

WynnBet is currently available in Arizona, Colorado, Indiana, Louisiana, Michigan, New Jersey, New York, Tennessee and Virginia, and has several pending license applications in process.

The deal is GAN Sports’ third, after its inaugural partnership was signed with Island View Casino in Gulfport, Mississippi in September 2022. GAN Sports is a sportsbook technology platform based on the Coolbet technology that has been adapted for the US B2B market.

Rob Lekites, vice-president of North American sports for GAN, said: “The combination of GAN’s cutting-edge sportsbook technology with WynnBet’s highly experienced and successful leadership team, provides tremendous growth opportunities for both of our organizations.

“This announcement builds upon our strong partnership with WynnBet in the state of Michigan and further validates our capabilities to provide a highly differentiated and flexible sportsbook as well as bolsters our position as one of the top suppliers in the US iGaming space. The reception of GAN Sports remains highly encouraging as we look to carry this positive momentum into a strong cadence of new partner launches over the coming quarters.”

Ian Williams, president of Wynn Interactive, said: “We look forward to growing our partnership with GAN and bringing an enhanced sports betting experience to our players.”

Wynn Resorts launched its WynnBet branded internet sportsbook and internet casino leveraging GAN’s Platform in Michigan in January 2021. The launch was in association with the Sault Ste. Marie Tribe of Chippewa Indians, which operates five casinos under the ‘Kewadin’ brand throughout northern Michigan.

Last month, GAN suspended its FY22 revenue guidance due to uncertainties in the market and the upcoming Fifa World Cup. Q3 revenue remained relatively flat year-on-year at $32.1m (£27.1m/€30.9m).